PJ Granieri
President · Limerick, PA
PJ grew up doing trades. His father owns Total Restoration Contracting, which is where this started — he built the company’s website, found he was good at it and liked it, and decided local businesses deserved better than what was being sold to them.
He is a software engineer, not a marketer who learned to edit a template. Computer Engineering at Pitt with a minor in Economics, and software built for Microsoft along the way. The economics half matters as much as the engineering half: it is the difference between shipping pages and knowing which pages are worth shipping.
That background is why SignalGro runs on software instead of a spreadsheet. Your account, the approval trail, the monthly work queue and the report all live in a system built for this. Ask to see it on the walkthrough.
Owns
The build, the systems and tooling, and delivery. Talk to PJ about the website, the technical work, and what shipped.
Michael Graziano
VP · Limerick, PA
Michael did not grow up in trades, and he will tell you that himself. What he has is the half PJ does not: business development, a degree in business with a minor in sales, and a genuine interest in the part most technical founders avoid — talking to people and making sure they are happy with what they are getting.
He is here because the agencies he watched were doing low-quality work and communicating badly with the people paying for it. That is a fixable problem, and an unglamorous one.
The rule he will not break is favouring one client over another. That is not a slogan — it is why we take one client per trade, per territory. You cannot quietly pick between two competing clients if you never sign the second one.
Owns
The sales process and the client relationship. Michael is your day-to-day contact — talk to him about scope, expectations, and anything that needs a person rather than a ticket.
